Many marketing campaigns for products hook a potential customer in with a catchy advertisement. The hook may come in the form of a slogan or picture. While snappy text and pictorial design might make a customer take a second look, it does not always convert a customer lead into a sale. What Internet marketing tools can you utilize to convert more sales leads into actual customers?
The answer is multimedia marketing. What is multimedia marketing? Let’s define “multimedia”. Multimedia is media that involves an advertisement that “talks and moves”. For example, multimedia contains more than just text and/or pictures. Multimedia advertisements contain audio and video elements. By adding audio and video ingredients to your marketing campaign you will see your sales conversion rates soar.
What exactly are audio and video multimedia marketing elements? Audio elements include voice-overs, sound effects, and music. For example, when a potential customer visits your web page the first thing that catches their eye is the beautiful graphics and text information. At this point, your customer needs to feel an emotional connection with your company, products, and services.
You can provide assets that set the tone for your product or services. Perhaps you are in the party planning business and you have an advertisement about planning children’s birthday parties.
Potential customers will feel that their experience has been more personable. This allows them to feel more comfortable with your company, services, and products. A wonderful side effect of this safe feeling is increased customer sales.
Video elements are tools you can employ in your marketing campaign. You can create your own Internet commercial. You can demonstrate how to use your product through a video. You could even video testimonials from happy customers. A video will allow potential customers to attach a “face” to the product or services you are selling.
You are building a relationship with your customers when you make their Internet experience rich and satisfying. Plus, did you know that adding audio and video elements to your website can increase your response rate by 300%. Wow! That is a massive increase that you just can’t ignore.
The Internet is ready to handle sophisticated audio and video files. Plus, Internet technology is improving every day. You can create these audio and video components in the comfort of your own home or office. It really is that simple. The effort you put into creating your own multimedia marketing campaign on the Internet is well worth it when your sales conversion rate skyrockets.
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